Apple Wants to Add AI Search to Safari Browser, May Challenge Google
Apple Eyes AI-Powered Search for Safari, May Partner with Perplexity
Safari could soon get smarter. Apple is reportedly exploring the addition of an AI-powered search feature to its web browser. This development came to light during Apple SVP of Services Eddy Cue’s testimony in the U.S. Department of Justice’s antitrust case against Google.
The case, which probes Google’s dominance in the search and ad space, revealed more than just the details of the long-standing partnership between the two tech giants. Cue’s statements shed light on Apple’s next big move: bringing AI search to Safari.
A New Era for Safari Search?
According to Bloomberg, Cue acknowledged that Apple is not looking to build its own AI search engine from scratch. Instead, the company is in talks with existing providers to potentially integrate their technologies. One such company is Perplexity, a rising AI search startup. However, no formal plans have been announced.
Interestingly, Cue didn’t confirm whether Apple is considering a deeper integration with OpenAI, whose ChatGPT has already been woven into Siri. This leaves the door open for various potential collaborations as Apple evaluates its options.
Taking on Google’s Gemini
Cue hinted that AI will eventually replace traditional search engines—a prediction that aligns with Google’s rollout of its Gemini AI search experience. With Apple’s deep ecosystem and global user base, an AI-powered Safari could offer a compelling alternative. Still, Cue emphasized that Apple has no concrete timeline for launching such a feature.
The Google-Apple Search Deal: Still Standing
Since 2014, Google has paid Apple billions to remain the default search engine on iOS devices. While there have been ongoing rumors that Apple is building its own search engine, Cue dismissed the idea of a full-scale replacement—at least for now. He admitted that despite the financial benefits, the main reason Apple continues to work with Google is simple: no other engine comes close to Google’s performance.
What’s Next?
As AI continues to reshape how we interact with technology, Apple appears ready to evolve Safari for the future — but not alone. Whether through Perplexity, OpenAI, or another partner, the company is clearly laying the groundwork for an AI-driven web experience.
For now, Safari users can expect smarter search features on the horizon — just not from Apple’s own AI engine. Stay tuned.