Effective & Affordable Local SEO Services
Local SEO is a crucial part of digital marketing for small businesses in whichever region you operate. It involves optimising your website to appear higher in local Google search results, helping you connect with customers searching for products or services in your area. By focusing on local SEO, you can boost your online visibility and attract more customers from your local community.
If you’d like to speak with a professional SEO company about improving your rankings for local and geographic keywords, get in touch with us today.
Why Local SEO Matters for Small Businesses
One of the biggest advantages of local SEO is that it enables small businesses to compete effectively with larger brands. Because local search results tend to be less competitive than broader search terms, small businesses have a better chance of achieving higher rankings.
By optimising your website for local search, you can strengthen your online presence and bring in more local customers.
To get the best results, small businesses should focus on several key factors, including on-page optimisation, local citations, and their Google Business Profile. Following a comprehensive local SEO strategy can significantly improve your visibility and customer reach.
Key Areas to Focus On for Local SEO Success
1. Optimising Your Google Business Profile
Google Business Profile (formerly Google My Business) is a free tool that lets you manage your online presence across Google Search and Maps. By claiming and verifying your profile, you can provide accurate, up-to-date details, such as your address, phone number, business hours, and services.
A complete and optimised profile improves your local visibility and helps potential customers find and trust your business.
2. Building Local Citations
Local citations are mentions of your business on other websites, including online directories, review platforms, and social media sites. These citations should include your Name, Address, and Phone Number (NAP), and consistency is crucial. Even minor differences in your NAP can harm your local rankings.
Popular citation sites include Yelp, TripAdvisor, and Yellow Pages.
If you need help creating or updating citations, our team can handle it for you. Our Local SEO services include both citation building and cleanup to ensure accuracy and consistency.
3. Managing Online Reviews
Customer reviews play a vital role in your local search rankings and reputation. By encouraging positive reviews, responding promptly to feedback, and resolving customer issues, you can build trust and improve your online image, all while boosting your visibility in local search results.
4. Conducting Local Keyword Research
Keyword research is the foundation of any SEO strategy, and local SEO is no exception. By identifying the terms and phrases people use when searching for your type of business in Durham, you can optimise your website content to target these keywords effectively and attract more relevant local traffic.
5. Using On-Page SEO Techniques
On-page SEO focuses on optimising individual web pages to improve search performance.
This includes refining page titles, meta descriptions, header tags, and content to align with local keywords. Well-optimised pages can significantly enhance your visibility and help convert local searches into paying customers.
Grow Your Business with Local SEO
Implementing these local SEO strategies will help your business appear more prominently in Google’s local search results and attract a steady stream of new customers.
By optimising your Google Business Profile, building accurate local citations, managing reviews, targeting local keywords, and improving on-page SEO, you’ll set your business up for long-term growth.
Direct Submits Local SEO Services
The steps above outline the key elements of a successful local SEO strategy. However, if you’d prefer a professional team to manage your SEO for you, Direct Submit is here to help.
Our Local SEO packages are affordable and flexible, designed to suit businesses of all sizes. We can scale our services to match your goals and grow with your business.
Since 2002, Direct Submit has built a strong reputation for delivering professional, reliable, and results-driven SEO services. We remain dedicated to helping businesses across your region to succeed online, through honest, effective, and tailored local SEO strategies.
Ready to Get Started?
👉 Get in touch today by submitting the contact form or call 0800 669 6848 and let’s build a strategy using our proven affordable local SEO packages that makes your website work harder for your business.